Jargon
Deciphered.

Dialysis, therapeutic apheresis, acute therapy – a complete range 
of expert knowledge across multiple disciplines and brands. 
See how we create communication that ensures the material is 
quickly and easily understood and arouses interest. In patients and 
healthcare professionals alike.

Run-of-the-mill illustration material for doctors? Not necessarily.
We introduced uniform text and graphical styles for doctors that 
were consistently implemented across all material. And not just in 
the therapeutic apheresis department.

COMPLICATED DISEASE, SIMPLE EXPLANATION

PATIENT BROCHURE FOR 
FRESENIUS MEDICAL CARE

 

THE SITUATION

Women, children, men – severe hypercholesteraemia can affect anyone. 
And bring with it the need for weekly dialysis. A sensitive explanation 
and a gentle introduction to a new lifestyle are called for. All as clearly 
as possible.

 

OUR SOLUTION

An informational brochure in which we thoroughly explain

the disease and highlight which forms of therapy are available. 
All in plain terms using clear illustrations. At the same time, 
we advise patients that – despite weekly dialysis – they can lead 
relatively normal lives. Which we also show them.


Explain people’s daily lives without fully showing the people. 
Is that possible? Yes, by quoting them.

As a result, patients can personally relate to the situation and 
better associate their current condition with the disease. 

A welcome side effect: 
Dispensing with professional models, hairstyling and make-up 
made for a budget-friendly photo shooting.

LDL cholesterol, atherosclerosis, whole blood apheresis – who knows 
what that’s all about?  Everyone – at a glance.

A reduced graphical style illustrates the disease and associated 
therapies in a comprehensible form which, with scientific topics, 
gets right to the point. Literally.

THE RESULT

High acceptance at all levels: from doctors who distribute 
the brochure; from patients who have to cope with the disease; 
and from medical representatives who discuss the various 
apheresis treatments with doctors.

 

DIALYSIS MADE INTELLIGIBLE TO ALL

NEPHROCARE BROCHURE FOR
FRESENIUS MEDICAL CARE

 

THE SITUATION

End-stage renal disease is an increasing problem all over the world. 
For healthcare providers, providing the necessary patient care 
while containing costs and meeting financial targets is a challenge. 
When you’re primarily known as the leading manufacturer of 
dialysis machines, you first need to explain the benefits of high-quality 
renal care service for patients and that you also offer it.

 

OUR SOLUTION

Two image brochures in one. Starting with Fresenius Medical Care, 
we take the reader by the hand and open the door to a world 
where everything revolves around advanced technology. In doing so, 
we establish the company’s credentials as a provider of excellent 
patient care through its subsidiary, NephroCare.

 

Two worlds, one communication piece – can you do that? Certainly!
With a clever device, a good balance and clear delineation, you can. 
So that the reader clearly understands that one brand stands

for dialysis technology, the other for renal replacement therapy.

THE RESULT

A decision-making aid for healthcare professionals and managers 
across Europe that positioned NephroCare as a competent, 
trusted partner. A partner that delivers long-term benefits for 
patients. And with them, cost savings.